Target Free Second Tuesday FAQs
What is Target Free Second Tuesday?
Target Free Second Tuesday is a special opportunity for families with young children to visit Imagine It! The Children’s Museum of Atlanta and experience the Museum for free. Free admission is made possible through the generous support of Target. Every second Tuesday of the Month, visitors who may not have the opportunity to experience Imagine It!, or want to try the Museum free of charge are able to do so through our partnership with Target.
When is Target Free Second Tuesday?
Target Free Second Tuesday is held on the second Tuesday of each month.
What time does Target Free Second Tuesday begin?
Target Free Second Tuesday begins at 1:00 PM.
What time does Target Free Second Tuesday end?
On Target Free Second Tuesday, Imagine It! closes at 7:00 PM. Target Free Second Tuesday ends when the Museum closes.
Why is Target Free Second Tuesday not free all day?
Target has been very generous with a year-long donation to Imagine It! which gives us the ability to offer free admission to our community. We have chosen 1:00 PM-7:00 PM, because it allows more families to attend after school and after work.
Where should I park?
There are several parking lots surrounding the Museum. The World of Coke and the Georgia Aquarium also have parking available ($10.00 per car). Please be advised that there is no free parking in downtown Atlanta and lots with a “no attendant on duty sign” call for exact change placed in payment slot.
For what age is Imagine It! designed?
The Museum is primarily designed for children 8 and younger.
Do you have an adult to child ratio?
Do you have an adult to child ratio?
Yes. We require that you have at least one adult for every five children.
What if we want to enter the museum earlier than 1:00 PM?
Free admission begins at 1:00 PM, but if you would like to attend the Museum prior to that entrance time, the Museum is still open and general admission is $12.75 + Tax for ages 1 to 100. Children under 1 are free.
What time should I plan on arriving?
This varies by time of year, and whether or not Target Free Second Tuesday falls on a school holiday. The line outside the Museum typically starts forming around 11:00 AM. During summer months, the line may begin forming as early as 9:00 AM.
What is the best time to come?
After 4:00 PM or later in the day, the line tends to be shorter. During summer months or on school holidays, the line has extended as late as 7:00 PM. Waiting in line does not ensure admittance.
How long should we expect to wait in line?
The wait time can vary based on the time of year. Wait times can be up to 2-4 hours during busier months. This is only an estimate and wait times may be shorter and longer.
Can we make reservations?
No. Reservations are not accepted for Target Free Second Tuesday. Admission is extended on a first come, first served basis.
We’re members of the Museum. Do we still need to wait in line?
Yes. During Target Free Second Tuesday, all visitors must wait in line to gain access to the Museum. Members may enter the Museum up until 12:45 PM with their valid membership card. Any additional guests not listed on membership entering the Museum prior to 1:00 PM will need to pay admission, or they can choose to wait in line. Members arriving after 12:45 pm will need to wait in line.
When do you hand out tickets?
Target Free Second Tuesday begins at 1:00 PM. Tickets are distributed starting at 1:00 PM and handed out to those visitors waiting in line until the Museum reaches capacity. If capacity has been reached, visitors still waiting in line will be admitted once capacity opens up in the Museum and families exit the building.
What is capacity?
Capacity is the total number of people legally allowed in the building. This number varies with each traveling exhibit.
What If I don’t want to wait in line, can I pay to get in?
During Target Free Second Tuesday, Target sponsors admission. Payment cannot be accepted after 1:00 PM. All visitors wanting admission to Imagine It! must wait in line. If you prefer, you may visit the Museum on another day, or prior to 1:00 PM. Imagine It! is open Monday – Friday 10:00 AM – 4:00 PM and Weekends 10:00 AM – 5:00 PM. We are closed on Thanksgiving and Christmas.
Can I come early and hold spots in line for my family?
No. If you decide to arrive early, your family must be in line when tickets are distributed. Tickets are only distributed to complete parties. If your entire group is not present, tickets will not be issued.
Once inside, can we leave and come back?
No. On Target Free Second Tuesday, once you exit through security your ticket will no longer be valid and you may not re-enter the Museum.
What should we plan on bringing with us?
During summer months, we recommend you bring an umbrella and plenty of liquids. During winter months, be sure to dress in layers. We also recommend bringing games or coloring books to help pass the time while waiting in line.
Are there restrooms available?
Restrooms in the Museum are only available to ticket holders. Those waiting in line can use the restrooms located in between The Georgia Aquarium and The World of Coke, located one block from the Museum.
We are coming during meal time. Is there somewhere to eat lunch or dinner?
We have vending machines, but you may also bring your own bag lunch. Tables are available inside the Museum. Recommendation: Bring snacks or a bag lunch to eat while waiting in line.
Does the Museum provide food and drinks while we wait in line or inside the Museum?
No. The Museum does not provide food or drinks, but you are welcome to bring your bag lunch or snack and drinks. Party related food (cake, food platters, etc) are not permitted. Water and Dippin’ Dots are available to purchase outside near the front entrance Museum. Once inside the Museum, we have snack vending machines in our Eats and Treats room.
Can I drop off my children?
No. The Museum is a museum where adults and children explore together. Children must be accompanied by an adult and adults must be accompanied by a child, at all times.
Can I wait inside the Museum?
No. Visitors must line up along Baker Street while waiting for Museum admission. Museum entrance is granted as tickets are distributed.
I am bringing an elderly/pregnant person with me. Can she/he wait inside?
On Target Free Second Tuesday, the Museum operates at full capacity and we cannot allow anyone to wait inside or enter the building without a ticket.